Cyberster to lead MG’s electric model expansion

Three more EVs will join the affordable roadster

The Cyberster roadster will be available as a halo car for MG, and one of three new models that will be arriving before then.

It will continue to build on China’s recent success in the UK. Last year, sales increased 66% from 18,415 – 30,600.

Before the end of 2011, the MG 4 hatchback will be available first. The value-driven competitor to the Volkswagen ID 3 will be MG’s largest seller, possibly surpassing the MG ZS small SUV.

Guy Pigounakis, MG UK’s commercial director, stated that the MG 4 “remains true to our values of getting more out of an MG. It is cutting-edge technology. It must be fun and provide great value for money. This does not mean it is cheap.

In reference to the ZS EV’s 250-mile range, he said that the MG 4 would be “even more competitive on a pound for mile basis than today”, but that pricing for the hatchback family car is still to be determined.

Given MG’s tradition of showcasing new models at major Chinese events, a production version of Cyberster was first shown as a concept at last year’s Shanghai motor show.

According to the concept, it was based on a unique EV architecture that could travel 497 miles with a 0-62mph speed of 3.0 seconds.

Pigounakis spoke out about the addition of the Cyberster to MG’s line-up. He said that while everyone loves sports cars, not many people will buy them. However, MG’s global volume allows it to “afford to spend in sports cars and take a long-term view on when the return on investment will be achieved”, and that having a sport car “will bring us huge PR and marketing benefits.”

Although the third new MG is yet to be confirmed, it is most likely to be a third SUV due to consumer demand for high-riding vehicles.